A DIGITAL MARKETING AGENCY FOR SMALL BUSINESSES THAT WANT TO STAND OUT

PLAYBOOK: CAR WASH MARKETING

 CONTENT

Social Media Publishing and Monitoring

  • Create posts to generate brand engagement

  • Streamline and sync-up brand messaging and campaigns across channels

Google My Business and Yelp

  • Create posts to drive customers to physical location

Local SEO

  • Optimize online presence to attract more business from relevant local searches

Branding

  • Design unique on-brand assets for digital and print mediums

Television Advertising Management

  • Serve as Executive Producer of commercials, including concept development, proposals, contract negotiations, and coordination with Director, production team, actors and crew

  • On-site support for filming of commercials

  • Coordinate communication and contracts with local television networks

 ACQUISITION

Print Creative

  • Design signage, gate arms, mailers, flyers, A-frames, sales menus, vehicle wraps, apparel, coupons, etc.

Website Design and Development

  • Create a modern website to reflect brand image

  • Promote campaigns with unique web graphics and landing pages

Paid Media Management

  • Coordinate campaigns with service provider

Database Growth and Lead Generation

  • Create lead capture funnels

Paid Social Ads

  • Create ads to generate new business

Remarketing Campaigns

  • Ads to re-engage customers who have expressed interest or taken specific actions

Reputation Management

  • Monitor and respond to customer feedback (Social, Google, Yelp)

  • Strategic outreach to boost reviews and collect feedback

  • On-site Chat Support

  • Respond to questions, concerns, and comments

 

 MONETIZATION

XPT Screen Design, Optimization, and Remote Updates

  • Design and layout screens to optimize conversion

  • Update XPT screens remotely

Ecommerce Platform Management

  • Facilitate the launch and/or optimization of an ecommerce platform to generate sales of ARM plans, gift cards, single washes, etc.

  • Plan and implement pricing changes, promotions, and product launches with service provider

Email Marketing

  • Plan, design, and send email campaigns

SMS Marketing

  • Plan, design, and send SMS campaigns

Push Marketing

  • Plan, design, and send push campaigns via existing mobile app

 SUCCESS

Promotion Ideation and Strategy

  • Discuss and define specific goals and brainstorm ideas

  • Calendar significant campaigns for the year

Project Management

  • Oversee campaigns from conception to delivery

Goal Management

  • Monitor alignment of campaigns and promotions to specific business goals

ROI Tracking

  • Return on investment tracking