HOOKSET IS A SCRIPT TO SCREEN VIDEO PRODUCTION AGENCY CATERING TO SMALL BUSINESSES
T H E P R O C E S S
LISTEN & LEARN
No one project is alike. We start by listening to your story and learning about your business, customer composition, and proposed budget.
+
CREATE
After defining your goals and objectives, our team gets to work developing commercial concepts. The creative process is highly collaborative. Each concept is an opportunity to tell a story, engage your audience, and evoke passion for your brand.
+
PRE-PRODUCTION
As concepts are approved we start the pre-production process of putting together the cast and crew. Casting involves review of submission videos. Parts are given to talented actors who are best suited for the role and reflect your brand image.
+
PRODUCTION
Once we move into production we closely monitor and manage the budget. We coordinate day-of call sheets, travel, hospitality, on-location filming logistics, and provide support for all parties.
+
POST-PRODUCTION
After production, the commercial is edited to communicate the advertising ideas in the best possible way for a 30 second and 15 second structure. During the process, we finesse the pace of the images, the colors, sound, and music. After we establish the final editing of the images, the project becomes “picture-locked.” In this final phase of color processing we focus on the colors, contrast, and sound mixing, to ensure levels of dialogue, voice-over, and music are balanced and clear.
+
BROADCAST
As production moves along we communicate with local and national television networks. We also assess other distribution avenues such as Hulu and YouTube TV to make certain that your advertisement reaches the right audience at the right time. We take care of the communication, network contract negotiations, billing, and shipping files.
When was the last time someone asked you: Is everything satisfactory?
In a series of impressionable and fun ads, we reinforce the message of complete satisfaction at Red Carpet Car Wash by highlighting the signature question: “Is everything satisfactory?”. We used comedy to make this idea unforgettable for their audience.
